Considering the number of stars in NHL coming from Eastern Europe, it is no secret that the National Hockey League has a strong force of support based in Russia and Eastern Europe. Thus this past week saw the NHL signing a multi-year deal with one of Europe’s largest internet providers, Yandex. Yandex will be responsible for streaming all of the regular NHL season games as well as the Stanley Playoff free in Russia. The deal is becoming active in the 2019-20 season which kicks off on the 2nd of October.

Wider Audiences

Leonid Savkov, chief commercial officer at Yandex, was happy to announce this partnership with one of the world’s most significant sports leagues. They are looking forward to working with the NHL to make the games much more accessible to all in Russia and be able to connect the fans with their teams and favourite players. This deal also serves as a brilliant opportunity through which advertising companies will now be able to reach millions of fans watching their favourite hockey teams play.

The NHL is as excited about this deal becoming a reality. David Proper, the executive vice president of international and media strategy for the NHL, said that they consider this deal as a game-changer. Yandex is one of the greatest leaders in the industry in Russia and therefore serves as a brilliant platform to venture into this new market. Both parties are going into the new partnership with full force to be able to deliver engaging content to fans, while they are hoping to be able to reach a wider audience and to expand the interest of the sport.

Live Streaming and Commentary

With the brilliant platform which Yandex offers, viewers will be able to follow the live-action as it happens. They will also be able to react to what happens, to utilize live commentary and emojis. After live streaming, the highlights of each game would be available on watch on-demand. NHL fans will also be able to subscribe to a service which offers notification of when competitions are due to begin. Many Russian stars are returning to the ice for the 2019 season, including some previous Stanley Cup champions. These include Ivan Barbashev, Vladimir Tarasenko, Evgeni Malkin, Alex Ovechkin, Andrei Vasilevskiy and Nikita Kucherov.

For the first time in the history of the National Hockey League, Russian fans will now be able to have unlimited access to all the action of which so many Russian players have been part of for a very long time already. This is something that they have been waiting for, and the impact which it will have through gained interest from those who haven’t been exposed much to the sport in the past will be tremendously advantageous for the Hockey League in future.

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