The National Hockey League hasn’t held an outdoor event in Edmonton in nearly two decades. However, this could be changing shortly with rumours indicating that an outdoor event will return to where this idea first began. News outlets have started reporting that the 2021 season will see Edmonton host an outdoor game, with Sportsnet clarifying that inside sources to the NHL confirmed 2020’s outdoor matchup would be in Regina. Hockey Night in Canada reported that this matchup wouldn’t take place until 2022, which is the anniversary of Edmonton’s first outdoor game.
The Edmonton Oilers last home-based outdoor game was held on November 22nd, 2003. It was the Montreal Canadians that combatted the Oilers for the Inaugural Heritage Classic. More than fifty thousand fans attended one of the coldest outdoor NHL games in recorded history, watching two of Canada’s best teams compete at Commonwealth Stadium. This marked the second official outdoor season game for the National Hockey League, which has increased to three per year.
Since that cold night in 2003, twenty-eight outdoor games have been hosted throughout North America. Six of these games were held on Canadian soil, with the Montreal Canadians being the only organization excluded from a home-based competition. The Canadians did participate in four of these events, with the Edmonton Oilers appearing once in 2003. This was at the 2016 Heritage Classic in Winnipeg, where they’d lose in an embarrassing upset. Fox Sports believes that they deserve another chance to win a Heritage Classic title. Unfortunately, no official confirmation has come from the National Hockey League.
Molson Coors Extends Partnership with the NHL
The National Hockey League made headlines twice this week, as it was revealed that they’d agreed with the Molson Coors Beverage Company. This agreement stands towards a newly reformed multiyear extension on the previous contract. Analysts weren’t shocked by this announced, with the National Hockey League using Molson as their official beer for a prolonged period. Going forward, Molson Beverage Company can continue to use NHL promotional material through advertising campaigns. They’ll also have priority advertisement space at the Stanley Cup Playoffs, NHL Heritage Classic, the Stanley Cup Finals and NHL All-Star Weekend.
Molson Canadian in celebration of this new partnership announced a specialized promotional activity for NHL supporters. Those that purchase a 24 pack of Molson Canadian can enter a promotional campaign, with the reward being a trip to the 2020 Stanley Cup Finals. Those that win this promotion can bring five friends and have all the free Molson Canadian beer possible. This promotion is named the “Score for Your Team Campaign”.